Pedro Diniz is an agroforester, businessman, and former Formula 1 racing driver. He founded Fazenda Da Toca, a large-scale organic farm in Brazil’s São Paulo state (one of the country’s leading producers of organic eggs, dairy, and fruit), and The Instituto Toca, a non-profit school and research initiative that aims to “educate to transform.” Pedro also serves as a Board Member and shareholder for Peninsula Participações and as a Board Member for Grupo Pão de Açúcar. He is the founder of PPD Holding, an investment company focused on conscious investments.