Common Ground Film
Frequently Asked Questions
Where can I watch Common Ground?
You can buy tickets for screenings near you on the Common Ground film page on our website. The film will also be coming to Amazon Prime on April 22, 2025!
Can I host a screening of the film?
Yes! Visit our web page to request a screening in your community or organization.
Can I request a Q&A for the film?
Yes! Please visit our Kiss the Ground Film page for more information.
Is the film available internationally?
International viewers can watch the film on Amazon Prime starting April 22, 2025.
Is the film appropriate for all ages?
Common Ground is family-friendly and suitable for ages 6th grade and up! It’s a great way to educate and inspire adults and adolescents about the importance of soil regeneration.
How do I get the educational cut of the film for my school?
An educational cut of Common Ground is coming soon. Sign up for our newsletter for updates!
I have technical issues accessing the film—who can I contact?
If you encounter any issues with accessing the film, send an email to [email protected] for assistance.
What is Common Ground about?
The film Common Ground explores how Americans from different walks of life, different political backgrounds, and different parts of the country share one mission in common – saving the soil beneath our feet.
What makes Common Ground different from Kiss the Ground?
Common Ground builds on the success of Kiss the Ground by diving deeper into the Regenerative Movement, which began in 2013. Created in partnership with Josh and Rebecca Tickell and the team at Big Picture Ranch, this film highlights new stories, amplifies Indigenous voices, and explores the systemic challenges farmers face in transitioning to regenerative agriculture. It’s a fresh, inspiring look at how we can work together to heal the planet.
Why is soil regeneration important?
Regenerative Agriculture focuses on improving soil health and is a viable solution to our wellness, water, and climate crisis.
Learn more about the why by visiting our Guide to Regenerative Agriculture.
Where can I learn more about regenerative agriculture?
Explore documentaries, books, online courses, and organizations dedicated to regenerative farming. Kiss the Ground’s Regenerative Resources page is a great place to start.
What’s next after Common Ground?
We plan to create another film called Groundswell that focuses on the Regenerative Movement globally. Stay tuned through the Kiss the Ground newsletter!
Can I donate to support the Regenerative Movement?
Absolutely! Donations help us expand our impact, fund educational initiatives, and support farmers transitioning to regenerative practices. Every dollar makes an impact. Donate to Kiss The Ground here.
If this is so great, why aren’t farmers and ranchers all doing it already?
Conventional farming practices, such as tilling, leaving soil bare, and overusing chemical inputs, degrade the soil. These methods create a cycle where farmers rely on more chemicals and machinery to compensate for depleted soil and to sustain crop production.
For years, large corporations, university systems, and the government have promoted conventional farming–an industrial chemical-intensive approach, making it the standard farming model. As a result, many farmers barely make a profit or take on significant debt. Their insurance and loans often require them to stick to the same crops, like corn and soy, leaving little room for change.
Although farmers value healthy soil, these barriers, along with limited knowledge of regenerative agriculture, make the transition challenging. As an organization committed to promoting regenerative agriculture, we support farmers wherever they are on their regenerative journey with educational resources and grants.
I’ve heard yield is reduced when you are growing crops this way. So it will take more land to grow the same amount of food - how is that better?
Regenerative agriculture does not necessarily require more land to grow the same amount of food. In fact, it can actually increase productivity as soil health improves. For instance, regenerative grazing practices increase grass (biomass) per acre, feeding more livestock on less land.
Additionally, regenerative agriculture produces resilient soil that does not depend on costly inputs. A regenerative approach shifts the focus to long-term profitability for farmers rather than maximizing short-term yields.
It takes longer to raise cattle this way, sometimes twice as long, and uses much more land. How can that be more economical or efficient?
When cattle are raised regeneratively, soil health and biomass are built. Overtime, costs and inputs needed to run the cattle go down.
Your land can hold more cattle, which means more profits per acre. If your land is healthy and you don’t need supplemental feed, you don’t need to “fatten up” at the Concentrated Animal Feeding Operation (CAFO).
Growing food this way is more expensive - how can the average person afford to buy this kind of food?
While transitioning to regenerative agriculture can involve expenses for training and equipment, in general, it isn’t more expensive to grow food using regenerative practices.
The low cost of industrial agriculture is largely due to significant government subsidies, meaning taxpayers are already covering the costs indirectly.
By redirecting a portion of these subsidies toward supporting regenerative farming, the costs could be offset. With government support for farmers making this shift, more sustainable food production can be established without significantly increasing costs for consumers.