This holiday season, we come to you with a story that touches all humans in all corners of the world, and stretches back generations upon generations. This is the story of where our food comes from, the connection that we once had with it, and the connection that we have since lost.
The farmers + ranchers who provide our food recognize it. We all depend on food for survival, yet we can hardly speak to how it appeared on our plates in front of us. We’ve lost connection to our soil, and to the earth that supports us all.
Above our lost connection to where our food comes from, we’ve also lost the most crucial connection: to each other. Our daily media habits continue to prove it, and our souls feel it.
So, what must we do to end this isolating cycle? We RE:CONNECT.
Through RE:CONNECT, our 2022 holiday giving campaign, you have the opportunity to support and join a community dedicated to regenerating our soil, earth, and the humans that inhabit it. We need you. Together, we can do this!