IMPACT
IMPACT
Since 2013, we’ve inspired millions to participate in the Regenerative Movement through storytelling, education, and partnerships. This critical work leads to actions—ultimately on farms and ranches—creating healthier ecosystems, food systems, and communities.

WE INSPIRE
By amplifying the stories of farmers embracing regenerative practices, we reach and inspire 460,000+ individuals weekly about the power of regeneration, while our films, Kiss the Ground and Common Ground, continue to impact audiences with over 10 million engagements.

WE CATALYZE
We have taught 5,000+ individuals, businesses, and farmers about the solution of healthy soil and have partnered with 20+ earnest companies in the Regenerative Movement, which enables us to financially support farmers and ranchers transitioning to regenerative practices each year.

WE TRANSITION
Our biggest measure of impact is acres transitioned. We have helped transition 2+ million acres of land to regenerative, and have served over 15,000 farmers, awarding a total of $500K to farmers and ranchers in 2024.




raises awareness, inspiring hope and leading to action.









How we calculate our impact
Working with on-ground training groups, including our longtime partner Understanding Ag, has been significant in our impact on the Regenerative Movement. Led by Gabe Brown, Understanding Ag is responsible for the transition of 34 million acres of land from conventional to regenerative since 2020. Kiss the Ground has played a pivotal role in reaching those numbers by directly influencing 6% or 2+ million of those acres on the path towards regeneration through storytelling, education, and partnerships.
Inspired by Kiss the Ground? We’d love to hear about it.
We work with farmers
Kiss the Ground works directly with hundreds of farmers and ranchers nationwide. Through our 5 with a Farmer series, we connect our growing audiences with the remarkable people behind our food, while our Stories of Regeneration series amplifies the heroes making real change through regenerative practices. We are also committed to helping farmers and ranchers transition to regenerative agriculture and reduce the financial barriers and risks that come with it. Through our grant program, we were able to award $500K directly to U.S. farmers and ranchers transitioning to regenerative practices starting in 2024.


Was Kiss the Ground your inspiration? We'd love to hear your story.
Partnerships amplify our impact
Kiss the Ground Partnerships inspire companies and consumers to recognize the benefits of regenerative agriculture for planetary and human wellness. By partnering with Kiss the Ground, companies engage in the regenerative conversation, educating and inspiring their teams to pass on the message to their audiences.

Support our work
Individual donations make Kiss the Ground’s work possible. With your support, we can accelerate the transition of land to regenerative practices, nurturing the environment for the
well-being of future generations.