The ability to balance the climate. The ability to feed the world.


Less CO2


By building healthy soil we can pull billions of tons of carbon out of our atmosphere. Carbon is stored in soil when plants push their carbon sugars out of their roots to feed soil organisms. Dead soil means no carbon sequestration.

Healthy Food


Nutrient-dense food comes from healthy living soil. The plant feeds the soil organisms and the organisms pull in hard to access minerals and water – increasing root capacity 1000s of times. Dead soil means less nutrients in our food.

Restored Habitats


Healthy soil can hold more than seven billion organisms in one teaspoon. When the soil food web is regenerated from the bottom up, above ground habitats can be restored. Dead soil means all animal and plant life suffers.


Healthy soil has more soil organic matter (which can hold 20x its weight in water). Living soil has aggregates which allows water to infiltrate, reduces runoff and restores underground water. Dead soil means limited water absorption.


Soil organic matter is 50% carbon. Carbon in soil acts just like your own home carbon water filter, purifying and removing unwanted heavy-metals and toxins from the water supply. Dead soil causes contamination of watersheds.

Before SOIL our planet couldn’t support life (on land) and the atmosphere was full of CO2.

So where did soil come from?


It’s all thanks to PHOTOSYNTHESIS and MICROBES.

People often think trees come from the ground.

However, the majority of a tree – the carbon building blocks – come from CARBON: the CO2 from thin air.

Photosynthesis uses the sun’s energy to break away Carbon (from Carbon Dioxide) and combine it with Hydrogen (from H20) to create carbohydrates … sap.

Plants share upwards of 80% of those carbohydrates with the organisms in the soil. This is how soil is built.

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A New Carbon Story

We know it’s important to reduce our “Carbon Footprint”, so it’s easy to just dismiss carbon as the “enemy”.

But carbon itself isn’t our problem. After all, it’s the building block of life. And of Earth’s 5 carbon pools: the Atmosphere, Pedosphere, Lithosphere, Biosphere, and the Oceans, only the air and oceans have too much – causing global warming. We can’t eliminate Carbon, but we can HELP CHANGE WHERE it is.

Working with nature we can put Carbon back into the ground where it was 100 years ago and return balance to carbon levels in the atmosphere.

Curbing fossil fuel emissions is critical to balancing our climate. And simultaneously we need to put carbon back where it belongs – in the soil. Remember, removing carbon from the air by sequestering it in the soil was how we got our balanced climate in the first place.

Taking us from this to…

The Balanced Climate

Healthy Food
Restored Habitats

Life. Stability. Abundance.

The future of our CLIMATE
& FOOD SUPPLY are at risk.

The Problem? Agriculture.

Standard degenerative farming methods
are literally killing the soil.

It’s a global epidemic, turning our planet into desert.

Soil carbon loss now accounts for ⅓ of human generated CO2.

We have all seen fields of bare soil and probably thought to ourselves that “it’s just the way farming is”. But where in nature does that happen? When we leave the soil bare we are only losing opportunity to pull carbon into the soil via photosynthesis and… we are actively burning the soil aggregates turning soil carbon into CO2 by allowing it to oxidize.

It’s always been customary to till the soil but Tilling the soil is ripping the soil’s fungal networks to shreds, breaking apart soil aggregates, and leaving soil structure weak and prone to wind and water erosion.

Spraying, it doesn’t just kill the pest. The ratio of pests to beneficials can be 1 – 1,200. Over 98% of sprayed insecticides and 95% of herbicides reach a destination other than their target species, because they are sprayed or spread across entire agricultural fields.

The Solution?

Grow Soil

Nature’s way … using the new REGENERATIVE METHOD OF AGRICULTURE.

“Saving the earth is as urgent a task as any that our generation, or any generation before us, has ever faced. Kiss the Ground helps make it more than a utopian dream. I’m totally on board.”

Marianne Williamson

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