GreenFi – 10K Acre Partner
GreenFi, a climate-conscious banking and investing company, shares our passion for empowering people to help regenerate the planet through their everyday behaviors. Their generous support enables us to inspire and catalyze the transition of 10,000 acres of land into regenerative.
A layer deeper with GreenFi
What inspired you to partner with Kiss the Ground?
The most powerful climate lever most people have isn’t their car or their diet — it’s their wallet. Once you accept that, the question becomes: who’s actually doing the work on the ground that your money should connect to? Kiss the Ground kept rising to the top. Soil is one of the most untapped climate solutions available, and Kiss the Ground is the team making it specific, scientific, and impossible to ignore.
If your company were something that grew in soil, what would it be and why?
A cover crop. Not the flashiest thing in the field, but doing the essential work underneath — protecting what’s there, building capacity for what’s next, and making the whole system more resilient. That’s the job we’re trying to do in finance. Quiet infrastructure for a healthier ecosystem.
What do you do to kiss the ground? Phrased differently, how do you celebrate, support, and protect our planet?
We built the company around a simple premise: everyday financial behavior — where you bank, how you spend, what you invest in — is a climate act, whether you treat it like one or not. Plant Your Change rounds up your spare change to fund tree planting through veritree. The Green Marketplace turns routine purchases into cash back from vetted climate-aligned brands. Your deposits don’t fund fossil fuels. Partnering with Kiss the Ground is one of the clearest channels we’ve found for that work to land in actual soil, on actual farms, with the people doing the regenerative work.
“The most powerful climate lever most people have isn’t their car or their diet — it’s their wallet. Kiss the Ground turns that lever into something tangible: healthier soil, working farms, measurable change. Partnering with them is one of the clearest expressions of what we’re building.”
George Mazzella, VP of Marketing
GreenFi's Why
At GreenFi, we believe where you keep your money matters. Too often, traditional finance supports systems that harm long-term human and planetary health. We started GreenFi to offer a different path. One where people can grow their wealth while supporting a healthier future for the planet.
That’s why we’re proud to partner with Kiss the Ground. Regenerative agriculture has the power to restore soil, strengthen food systems, and create lasting environmental impact. Supporting that work is deeply aligned with our mission.
Brought to you by GreenFi
As part of the Partnership with Kiss the Ground, GreenFi sponsors Kiss the Ground’s 5 with a Farmer series.
