Regenerate America is strengthened by a unique coalition of farmers, organizations, and corporate partners. Read in Time how this campaign is bringing new attention to an old idea – that soil is the solution.
Regenerative agriculture is based on practices far older than modern industrial farming, championed in recent years by activists like Robert Rodale of the Rodale Institute and Allan Savory of The Savory Institute. Their initial acolytes tended to be small, experimental farmers and organic producers. But in the past decade, several multinational corporations have announced goals to adopt regenerative agriculture practices, including Unilever, PepsiCo, and General Mills. These commitments help corporations toward their net-zero goals, in addition to protecting their supply chains against the effects of global warming, drought, and desertification.”