Dear Kiss the Ground Community,
While I am in no rush to say goodbye to summer, we are entering a new season—it is tangible, AND the Regenerative Movement is accelerating. In my last update, I anticipated a ‘big leap forward in ‘25’. Our recent research validated the magnitude of our momentum—awareness of regenerative agriculture as a solution for human and planetary wellness has grown from 4% to 7% in the last 18 months. We are making it happen.
Going forward, I plan to update you on our progress in the summer, fall, and winter. Thank you for making this all possible.
Award-Winning Storytelling:
Our mini-doc, “Stories of Regeneration: North Dakota,” has been selected and/or won “best short” now at ten film festivals nationwide—from Iowa to San Francisco to Atlanta. It’s been viewed 1 million times and featured in dozens of articles. Our next mini-doc will launch this fall.
Empowering Shoppers with Education:
Most shoppers want to purchase healthy products, yet more than 50% don’t read or understand labels. In June, we launched free Regenerative Purchasing Guides to inform and inspire shoppers, reaching an audience of 107M through our own distribution and outlets like the Organic Consumer Association, Food and Beverage Magazine, and Sustainable Brands.
Expanding Our Impact through Partnership:
Our partner, Clover Sonoma, has added the Kiss the Ground seal to its A2 milk and yogurt products, now available in major grocery stores—raising awareness for regenerative farming on store shelves, billboards, and beyond.
As we look toward the second half of ‘25 and beyond, our goal is simple yet ambitious: keep increasing awareness, equip consumers and farmers, and expand support to transition thousands more acres.
Kiss the Ground is audience-supported—the progress we make is because of you.
Thank you for your support,
Evan
