Our Partner Spotlights
Get to know our partners and their commitment to Regeneration.
Natural Factors–
2.5K Acre Partner
Family-owned and rooted in regenerative farming for more than 30 years, Natural Factors is committed to creating a healthier world now and for future generations. Their generous support enables us to inspire and catalyze the transition of 2,500 acres into regenerative farmland.
“The most powerful climate lever most people have isn’t their car or their diet—it’s their wallet. Kiss the Ground turns that lever into something tangible: healthier soil, working farms, measurable change. Partnering with them is one of the clearest expressions of what we’re building.”
George Mazzella, VP of Marketing
What is one quirky thing about your company that people might not expect?
Most financial apps are designed to help you forget about your money. We’re built to do the opposite—we want you to know exactly where your deposits go and what they do once they get there. At a traditional bank, your deposits help fund the fossil fuel industry. At GreenFi, they don’t. That’s the quirk: a fintech that thinks the most interesting thing about your checking account is what it’s quietly funding while you sleep.
What inspired you to partner with Kiss the Ground?
The most powerful climate lever most people have isn’t their car or their diet—it’s their wallet. Once you accept that, the question becomes: who’s actually doing the work on the ground that your money should connect to? Kiss the Ground kept rising to the top. Soil is one of the most untapped climate solutions available, and KTG is the team making it specific, scientific, and impossible to ignore.
Share a favorite quote, song, or mantra that motivates your team.
“We do not inherit the earth from our ancestors, we borrow it from our children.” It’s a useful reminder that financial decisions are never just financial. Where deposits sit, what they fund, what they don’t—those choices shape the planet the next generation inherits. Money is rarely neutral. We try to act like it.
“We are incredibly inspired by the work our friends at Kiss the Ground have been doing and are in awe of their ability to inspire millions of people across the country to participate in the regenerative movement.”
Elizabeth Preis, Chief Marketing Officer
What inspired you to work with Kiss the Ground?
In 2023, Anthropologie started working internally to introduce regenerative cotton into our fiber mix for our spring season in 2024. We knew creating products with regenerative cotton would be impactful, but we also wanted to take the initiative even further and thus created a partnership with Kiss the Ground.
We were thrilled to work with Kiss the Ground as our non-profit partner because of their incredible storytelling abilities, which brings their mission and impact to life in a powerful way. With the steadfast support of our passionate community, we're on a mission to inspire and educate about the importance of regenerative practices, not only in our products but in the world around us.
How does your organization stay connected to nature?
This past June, our Home Office team had an incredible opportunity to make a meaningful impact at FarmerJawn in West Chester, Pennsylvania. FarmerJawn, a transitional regenerative, organic farm working towards their regenerative certification, in Kiss the Ground’s network, has built an agricultural model that enables regenerative organic food production and is the largest black woman-owned regenerative organic produce farm in America.
At FarmerJawn’s 128-acre farm, Home Office employees rolled up their sleeves to support the summer harvest preparations. Our volunteer day was a testament to our commitment to regenerative agriculture and our partnership with Kiss the Ground. It was inspiring to see firsthand how our efforts contribute to a healthier environment and support local food systems.
What do you do to kiss the ground? Phrased differently, how do you celebrate, support, and protect our planet?
At Anthropologie, we are committed to being a force for A Greater Good. We strive to be in better service to our planet, its people, and our products, and to incite meaningful change in our journey to become more environmentally responsible and socially conscious.
Our commitment to our planet, and regenerative agriculture more specifically, is a joint effort across our partnership and sourcing pillars. Over the last year, we have enacted various initiatives that support regenerative farming within our natural fibers, like cotton. We’ve also supported key voices in the environmental space, including our friends at Kiss the Ground, where our $100,000 donation will help inspire and catalyze the transition of 10,000 acres of land into regenerative agriculture.
We’re excited to see the ways we can continue to make an impact through our product and with the help of our partners.
“Kiss the Ground is an incredible non-profit that has become a leading voice in raising awareness for regeneration through storytelling, education, and advocacy.”
Ryan Duey, Co-Founder and CEO
What is one quirky thing about your company that people might not expect?
As part of the interview process, every applicant participates in a Plunge and Sauna session with their manager or the founders during their final round interview.
If your company were something that grew in soil, what would it be and why?
We would be a potato, because of their resiliency. Our products and our people emit resiliency.
What do you do to kiss the ground? Phrased differently, how do you celebrate, support, and protect our planet?
We talk about it. Word of mouth is still the most powerful tool for getting information out. We believe in what Kiss the Ground is doing and we share it with the world.
“As a brand that prides itself on using not-from-concentrate, real squeezed fruit in all of our drinks, Spindrift is thrilled to partner with Kiss the Ground to help drive awareness of the need for increased Regenerative farming practices across the US.”
What inspired you to work with Kiss the Ground?
Spindrift is connected to the land, and to the amazing farmers and families that grow the citrus, berries, tropical fruits, apples, etc. We want consumers to be aware of the importance of our soil and the importance in preserving it. We also want to help willing farmers make the transition to regenerative agriculture practices so healthy lands are here for many generations to come.
How does your organization stay connected to nature?
We are gardeners, grows, cooks, enthusiasts of the outdoors. Our team loves to explore farmers markets, natural preserves, nearby farms/orchards to ensure we have a constant appreciation of what so many small farmers do to bring fruits/vegetables/etc. to life each and every day.
If your company were something that grew in soil, what would it be and why?
If Spindrift was something that grew in the soil, we would be a lemon tree: versatile, resilient, seeking abundance and energy from the sun.
“At Natural Factors, we’ve practiced regenerative farming for over three decades on our own Natural Factors Farms, long before it became trendy. Partnering with Kiss the Ground to educate and build awareness of the profound impact of regenerative farming seemed like perfect alignment!”
Marci van der Meulen, VP of Sales
Share a favorite quote, song, or mantra that motivates your team.
In everything, we always strive to do all we can, not just what we have to.
What do you do to kiss the ground?
We meticulously care for our topsoil on Natural Factors’ 1,000 acres of organic, regenerative farmland, which is 6–15 feet deep!! We don’t even use organic pesticides but instead rely on beneficial insects and millions of tiny frogs that hatch in the ponds on our farm every year. We Kiss the Ground by farming in true harmony with nature.
What is one quirky thing about your company that people might not expect?
Natural Factors has its own seed bank! It helps preserve rare, endangered, and heirloom plant species, and connects us with seed banks around the world for seed exchange. It combines science and stewardship and serves as an important living database of seed standards for future reference.
“Beckstoffer started down the sustainable/regenerative path many years ago. Today we can say we are regenerative in most of our farming practices. Complying with the 5 principles of soil health, we are 90% no till, incorporate livestock grazing, apply compost and use cover crops to grow the soil, and employ under vine mowing for weed mgmt. to reduce herbicide use. Our beliefs completely align with Kiss the Ground. It only makes sense to partner with an organization that promotes how we farm.”
Share a favorite quote, song, or mantra that motivates your team.
“No sleeping guys.” I started it one night during harvest when a guy missed a whole vine. It has morphed into a light-hearted quality term between the crew members to not miss suckers or leaves, etc. At least when I’m in field they’ll be shouting it at each other.
How does your organization stay connected to nature?
No choice in the matter, we’re farmers.
What do you do to kiss the ground?
Farm with a light touch.
“Gaia Herbs®’ partnership with Kiss the Ground is rooted in the aligned mission for human and planetary health. When Gaia’s commitment to regenerative organic agriculture and Kiss the Ground’s storytelling work hand in hand, the result is more than content, it is a living narrative of restoration, resilience, and hope.”
What inspired you to work with Kiss the Ground?
Gaia Herbs® was inspired to partner with Kiss the Ground because we share a common belief: healthy soil is the foundation of healthy plants, healthy people, and a healthy planet. As a company deeply committed to regenerative organic agriculture, we see storytelling as a powerful way to increase awareness of how farming practices can restore ecosystems, improve resilience, and create a more sustainable future. Kiss the Ground’s ability to translate complex soil health concepts into compelling stories made them a natural partner in advancing this shared mission.
How does your organization stay connected to nature?
Gaia Herbs® stays connected to nature by remaining rooted in the land. Through regenerative organic farming, hands-on stewardship of our farm, and a deep respect for natural systems, we continually learn from the plants, soil, and ecosystems that make our work possible. Nature isn’t just where our herbs come from, it’s our teacher, our partner, and the foundation of everything we do, both on farm and through all sourcing partners.
What is one quirky thing about your company that people might not expect?
One quirky thing about Gaia Herbs® is that we’re as comfortable talking about soil microbes and tractors as we are discussing herbal wellness. We’re not just making herbal supplements, we’re actively farming many of the herbs that go into them.
“Partnering with Kiss the Ground helps us connect our community to the power of regeneration. Through education and storytelling, we’re showing how healthy soil can tackle climate change, nourish communities with better food, and support the farmers who make it all possible.”
What inspired you to work with Kiss the Ground?
For us, regeneration is not just a practice, but a pathway to a healthier future. Kiss the Ground makes regeneration accessible and actionable in the US, echoing our South American regenerative commitments.
How does your organization stay connected to nature?
Share a gourd, drink some yerbs, gather with friends, climb mountains, hike at National Parks, and listening to good music – those are our ways to Come to Life!
Share a favorite quote, song, or mantra that motivates your team.
Salud a la Vida! Spanish mantra that honors and celebrates life in all its ways.
“We are inspired by a mutual respect for the regenerative forces of Nature, both seen and unseen. We are motivated to build a narrative about the importance of embracing this wisdom of Nature and how it can guide us to a regenerative life.”
Ric Scalzo, Founder
How does your organization stay connected to nature?
At the very foundation, which we recognize all our success extends from nurturing the soil food web which expresses in all the products that we make.
If your company were something that grew in soil, what would it be and why?
A friendly bacteria, because we are taking everything that touches the soil externally (sunlight, atmospheric carbon, and plants) and transforming it into renewed life that gives back in every way for a regenerative life.
Share a favorite quote, song, or mantra that motivates your team.
“Anthem” by Leonard Cohen. “There is a crack in everything, that’s how the light gets in.”
“At New Chapter, we’re committed to delivering the wisdom of Nature by crafting supplements that nourish both people and planet. We know that regenerative agriculture is essential to address climate change and soil degradation. Partnering with Kiss the Ground will help unleash the possibilities of regeneration for a healthy future.”
Blaine Streisand, CEO
If your company were something that grew in soil, what would it be and why?
TURMERIC! This is one of our favorite herbs ever. New Chapter is all about marrying the deep tradition of herbalism with the latest modern science. Turmeric is our star botanical. Turmeric has a rich history of use in many cultures for both food and medicine, AND it’s one of the most studied herbs in the modern pharmacopeia. A scaly rhizome that may seem unassuming at first glance, Turmeric hides bright gold within. And did you know that rhizomes are not just roots? Each node on a rhizome has the potential to sprout roots below and leaves above… each piece contains the whole. The nutritious, holistic nature of this ancient superfood is everything we want to be in the world. It’s no wonder Turmeric is in over 20 of our products including our multivitamins.
Share a favorite quote, song, or mantra that motivates your team.
“Don’t Stop Me Now” by Queen.
What do you do to kiss the ground?
Short answer? Ingredient sourcing. Volunteering. Packaging improvements. Supplier engagement. Long answer? Doing better year after year and setting goals for ourselves to do so. New Chapter is so proud to celebrate all of the ways we have already ‘kissed the ground,’ and all the goals we have set to continue doing so in our 2023 Impact Report!
“MegaFood is a proud partner of Kiss the Ground, and we help to advance their storytelling, education, and advocacy work, progressing the regenerative agriculture movement. We both share a strong belief in the transformative power of agriculture, and this partnership reflects our combined commitment to making a meaningful difference and driving large-scale positive change.“
Stacia Betley, Director of Sustainability and Social Impact
What inspired you to work with Kiss the Ground?
We are working to support the growers and suppliers in our supply chain through training and studies while working to improve agriculture practices. We are passionate about this cause and want to see the regenerative transition at scale, so we are thrilled to partner with Kiss the Ground, which is educating and advocating to have a more meaningful impact that goes beyond just our business or industry.
How does your organization stay connected to nature?
Staying connected to nature is key at MegaFood because the planet and the power of plants is at the heart of everything we do. Our generous Volunteer Paid Time Off (VPTO) program allows all regular full-time employees to receive 24 hours of paid time off to volunteer per year. This initiative gives us the opportunity to come together, both outdoors and within our community. Earlier this year, MegaFood employees volunteered on a farm in Massachusetts with The Food Project, a group that brings together youth and adults from diverse backgrounds to build a sustainable food system. We also teamed up with other New Hampshire B Corps for a beach cleanup and have many more exciting events planned for later in the year!
What do you do to kiss the ground? phrased differently, how do you celebrate, support, and protect our planet?
We kiss the ground (metaphorically) every day at MegaFood by embedding sustainability in all aspects of our business – from how we source our ingredients, to the way we make and package our products. We pull a variety of levers, including giving donations to farmers through our 1% for The Planet partnership, sourcing more sustainable ingredients, investing in our growers/suppliers, funding regenerative research with universities, and advocating for organic and regenerative agriculture.
“At King Arthur Baking Company, we believe in the power of collaboration to create meaningful change. Partnering with Kiss the Ground allows us to amplify the vital message of regeneration, empowering communities to embrace sustainable practices that nurture our soil, planet, and future generations.”
Suzanne McDowell, VP of CSR and Sustainability
How does your organization stay connected to nature?
At King Arthur Baking, wheat and farmers are at the heart of everything we do. Whether it’s visiting our suppliers’ farms, helping out with local gleaning projects, or picking up fresh goodies from our local farm stand and CSA, we love getting our employee-owners out there connecting with farms, farmers, and nature!
If your company were something that grew in soil, what would it be and why?
If King Arthur Baking grew in soil, we’d definitely be wheat—strong, nourishing, and always ready to rise to the occasion. Grains are our bread and butter (literally), and like wheat, we’re all about good roots, strong partnerships, and keeping the world baking, well-fed, and happy!
Share a favorite quote, song, or mantra that motivates your team?
“We owe our existence to a six-inch layer of topsoil and the fact that it rains.” – Paul Harvey
This powerful quote emphasizes the vital importance of soil and water—two fundamental elements that sustain life and agriculture. It’s a reminder of how dependent we are on the health of our planet’s resources.
Kiss the Ground’s Impact is stronger with Partnerships. For every $100 donated to Kiss the Ground, we inspire and catalyze the transition of 10 acres into regenerative agriculture, working directly with farmers and partners—this could be you.