Impact

Kiss the Ground drives consumer demand for regenerative agriculture through daily storytelling, strategic partnerships, and direct farmer support—connecting soil to the health of people and planet.

The Tipping Point: Awareness is Driving Demand

Our latest national research confirms a shift: consumer understanding of regeneration nearly doubled in just one year—rising from 7% to 13%, with one in four Americans now aware of regenerative agriculture. At the same time, Kiss the Ground’s brand awareness grew to 13%, daily storytelling is moving the market.

Kiss the Ground’s Impact

73K

ACRES TRANSITIONED IN 2025

$15M

TOTAL RAISED

1,000+

farms worked with

Our approach

Storytelling

Reaching 20 million people through inspirational and educational daily content, mini-docs, and films.

Partnerships

Partnering with leading brands to turn consumer demand into everyday regenerative choices.

Farmer Work

Through grants, storytelling, and our Regenerative Farm Map, we work alongside farmers to build healthier soil and food systems.

Kiss the Ground works with farmers

We work with farmers to grow Regeneration where it starts: on the land and in their communities—320K+ regeneratively managed acres are on our Regenerative Farm Map with grants impacting 73K acres since 2025.

525 ACRES IMPACTED

Farmer in wide-brim hat standing among free-range pigs on a regenerative farm

Molly Taylor, PT Ranch

Rotating pigs across paddocks to build soil health, not deplete it

60 ACRES IMPACTED

Farmer hand-feeding a lamb in a green pasture with rolling hills in the background

Eric Shin, Nalwoodi Denzhone Community

Revitalizing the Indigenous ecosystem

8 ACRES IMPACTED

Portrait of a farmer wearing a cap outdoors on a sunny day

Cheryl Alston, Little Washington Growing Group

Growing chemical-free produce and community roots across Goldsboro

Working alongside aligned Partners

Partnering with 20+ aligned brands to turn growing consumer demand into everyday regenerative choices. Together, our partners bring the message of regeneration to more than 40 million people each month—helping make healthier soil, food, and communities part of the mainstream.

Collage of Kiss the Ground and Anthropologie partnership featuring regenerative products, an in-store event, and an Earth Month donation campaign display

BRANDS SUPPORTING THE MOVEMENT

Join the Regenerative Movement

Every action makes an impact.

As of June 2026, the current impacted acres (2.2M Acres) transitioning to regenerative agriculture include:

2023 – 2025 (2.1M)

2025 – 2026 (73K)

In 2025, Kiss the Ground awarded 215 grants totaling $500K to support farmers and ranchers with equipment, supplies, and regenerative agriculture training – transitioning 73,000 acres across the U.S.

Creating impact in the following states: CO, KS, MT, ND, NE, NM, SD, DE, CA, AZ, NY, NJ, IA, WI, NC, GA, AL, MT, TX

The calculation of 10 acres for $100 is derived directly from Kiss the Ground’s annual budget, aligned with the number of acres for which we have verifiable evidence of impacting the acres transitioning to regenerative agriculture through our partnership with Understanding Ag. It’s important to note that this figure is a very conservative estimate, as we only include acres that we can directly confirm through this established relationship; there are far more acres that the organization has inspired to transition.