Kiss the Ground Featured in Forbes Article Advocating for Food System Transformation

aerial shot of a small farm
Kiss the Ground CEO Evan Harrison outlines strategic goals to elevate awareness of regeneration and healthy soil.
A recent Forbes article by Errol Schweizer highlights how Kiss the Ground is advancing regenerative agriculture as a viable solution to our wellness, water, and climate crisis. 

Currently, only 4% of the U.S. population is aware of regenerative agriculture as a solution. Harrison emphasizes the significance of raising that number to 12% to reach a tipping point in awareness. 

The current agriculture system is complex and difficult to understand. As a leading voice in the movement, Kiss the Ground is focused on breaking down the food system in a way that is accessible and comprehensible for consumers.

“I’m a believer that you have to get the knowledge out there in a way that’s easy to digest. And then from there, people will start to make informed decisions, conscious consumers will seek out regenerative products, and then from there, big policy change starts to come into effect,” says Harrison.”

Read the full story on Forbes.

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